John Pollock is the only Dallas Matson Money financial advisor. Mark Matson founded Matson Money in 1991 (as Matrix Asset Allocation, Inc.) and identified the Investor Dilemma as a cycle that robbed investors of their peace of mind and ultimately cost them money. John Pollock and Mark Matson are in agreement that investing, although not easy is actually very simple. John Pollock had already developed Financial Gravity™ and the Diversity Trinity™ in an effort to improve the lives of his clients and to create an intellectual framework so that his clients would have an anchor that would reduce emotional decisions that are usually fueled by fear or greed.

Matson Money developed its own intellectual framework called Free Market Portfolio Theory™.

“Free Market Portfolio Theory is the synthesis of three academic principles: Efficient Market Hypothesis, Modern Portfolio Theory, and The Three-Factor Model. Together these concepts form a powerful, disciplined and diversified approach to investing.”

This structure is at the core of what we do as a financial advisor, financial planner and wealth manager. However, we have added Investor Coaching to improve the success of our clients.

Dalbar did a 20 year study that showed that there was an over 6% per year gap in returns between what an investMENT received and what an investOR received. Or in other words, investors underperformed the investments that actually had. How is this possible? The wrong decisions are consistently made at the wrong time.

To solve this problem, Matson Money and John Pollock Financial have developed, What You Can’t Not Know, and this helps investors answer. YES, to “The 20 Must Answer Questions” for obtaining Investor Peace™.