Mutual Fund investing is like trying to navigate in a city where you don’t speak the language and all the signs are in that language you cant’ speak or read. With well over 56,000 different mutual funds to choose from, and that does not count the increasingly growing number of Exchange Traded Funds (ETF’s), it is easy to get lost when choosing a mutual fund.

So how is someone supposed to get closer to Investor Peace when mutual fund investing is so difficult? When choosing a mutual fund or choosing an ETF (Exchange Traded Fund) what is the decision criteria to simplify the process? Is it possible to obtain Investor Peace with Index Funds? How about active management vs buy and hold strategies? I can fill a page with the typical questions that could be asked when choosing a mutual fund company or product.

Fortunately, you have come to the right place and you can now stop worrying and start living! Choosing the best mutual funds is easy. JUST SAY NO! Mutual Funds are no different than a drug addiction in that they suck you in and then you can’t get free of the addiction to looking for just the right mutual fund or just the right pusher, oops… I mean mutual fund advisor to help you decide which fund to buy and when to buy it. Once again, JUST SAY NO!

Fortunately, there is a mountain of academic studies and research on how to capture market returns and none of this research indicates that the typical retail mutual fund will help you obtain your goals. The key here is retail, it is impossible to cover the myriad of reasons why retail ETF and mutual funds are products that you need to steer away from. Fortunately, you came to the right place. This website has a myriad of articles, blog posts and videos that address reasons why you need to steer clear of anything where consumer behavior can affect the outcome.